ANDREW SUTTON Signs Exclusive Deal with Tevo’s shoX Speakers
ANDREW SUTTON Signature shoX Speaker Available Mid November 2017
Rising star ANDREW SUTTON, known for his debut single ‘One More Chance’ on airwaves nationwide, has signed an exclusive deal with Tevo’s audio brand, shoX. shoX will soon be releasing their range of signature ANDREW SUTTON speakers for sale.
TEVO, the holding company of shoX, is continually looking to try new approaches and action disruptive ideas that will create value for their retail partners and customers. This is the first time they are working with a young star in the making from grassroots level, and have developed a range that captures the essence of the ANDREW SUTTON brand.
“I remember being on the phone to Brad when he told me the news: shoX was interested in partnering with me and making an Andrew Sutton signature speaker! I am so excited about this opportunity to grow my brand and gain exposure for both myself and shoX, seeing as they have been my preferred speaker brand for years.” – ANDREW SUTTON.
shoX, a brand known to be fun, fresh and relevant together with ANDREW’s brand, cater to a more mainstream market, but each have nuances that will appeal to smaller niches. The signature range features sleek, minimalistic designs that whisper high-end, but will also be affordable – the exact qualities ANDREW admires in the brand.
“shoX cater to a wide spectrum of consumers and focus on three main areas for audio products: design appeal for the target market, quality sound for size and most importantly, value. As an artist, Andrew’s music is very easy to listen to. Once we heard Andrew’s single and chatted with Brad and Andrew about his upcoming music, we quickly realised that a large proportion of the shoX market fits perfectly within that of ANDREW SUTTON’s target audience – all of us were very excited about the opportunity to work together.” – Steve Carrie, Tevo Marketing Executive.
The first speaker shoX will be launching with ANDREW SUTTON, the shoX dual, is essentially a 2-in-1 wireless speaker. You can pop out the portable speaker with the push of a finger and take it with you on the move, or drop it back in to engage the booming bass station. They have also developed a set of Bluetooth headphones that will be released early next year.
“I love the speaker because it looks so classy and when they showed it to me, I thought it was cool enough as it was, but when they took the portable unit out, I was blown away! I thought it was super unique and clever for the youth market! I am so excited to see how the public is going to respond to it!” – says ANDREW.
The signature ANDREW SUTTON shoX dual speaker will be available in stores from mid November 2017. You can get it at Musica, Game, Marko and online at www.shoX.co.za.
“Andrew is a phenomenal artist and performer, but he is also an incredibly humble, kind and hungry young guy who has a very bright future ahead of him, one that we are super excited to be a part of. To collaborate with an obviously very talented young artist on this new range, and to build a signature range together, is something that we believe will yield amazing fruit for us both.” says Steve.
Andrew Sutton Interview:
For those who may not be familiar with Andrew Sutton, tell us a little about yourself and your sound.
I have had a passion for music since I can remember, I live in Durban and I have been given an amazing opportunity to do what I love! I am focusing on making music with a chilled, happy vibe that people can dance and sing along to.
Tell me about your musical background: what were some of your musical interests and sources of inspiration in your life?
I have always looked up to Micheal Jackson and Bruno Mars for their amazing stage presence! I love how humble and down to earth Ed Sheeran is. I try learn as much as I can from these artists to stay on the right path and to improve my passion.
You released your debut single ‘One More Chance’ on the 1st of August this year. What inspired the song?
Brad Klynsmith, My manager and the front man of Gangs of Ballet, wrote “One More Chance” and so I didn’t really do much with the writing side but I helped a bit with production and I think we tried to go for a tropical fun song! I had so much fun and I learnt so much from that production session.
You recently signed an exclusive deal with Tevo’s audio brand, shoX, who have released a range of signature Andrew Sutton speakers. Tell me how this became a reality?
They contacted me and told me that they were keen to create and Andrew Sutton Signature speaker and I was so stoked! I had never even dreamed of having my own Signature speaker! ShoX have been so supportive!
What’s next for Andrew Sutton?
I am doing some exciting collabs with some big names and I have some of my own tracks coming out soon! I am so keen to see what 2018 has in store!